In a world that’s forgotten the power of connection, Virgin is the perfect brand to remind us. We're not just offering rooms. We're offering encounters. So let’s stand apart in the hospitality space by promising more than convenience. Let’s celebrate the bold, the unexpected, and the delightfully human interactions. Let’s make Virgin the hotel for social animals.
Few animals can survive in complete isolation. The same goes for humans.
We interact with strangers through our phones and pretend we’re socializing.
Hotels are no exception.
From check-in to check-out, the modern hotel encourages a sleek, contactless experience.
Because why would you ever want to talk to someone in a hotel? Because you’re afraid to have a little fun?
Why not chat with the stranger with the pomeranian in the elevator?
Why not watch the game at the bar with the dude with an eyepatch?
Why not sing a duet at the lobby piano?
Our hotels are for those who thrive on social interaction. The people who never turn down a drink from a stranger. The people who travel for the moments they can’t find at home.
Virgin. Hotels for Social Animals.
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PRESS RELEASE QUOTE
“Humans are social creatures. We always have been. Some of the best parts of travel aren't the places you go, but the people you meet along the way. Or the wild stories and interactions you get to bring home with you. With Virgin Hotels, we wanted to create a space that doesn't just allow for connection, but encourages it. A place where striking up a conversation with a stranger feels as natural as ordering a drink."
CASE STUDY
Student Work from The Book Shop School for Ads